No one knows when the next recession will arrive, but most economists agree that another recession is certain. Most also agree that we’re closer to the next recession than the last one. What can geoprofessionals do now to prepare? Create or update your Strategic Plan?   Strengthen client relationships and increase your brand equity. Identify  ways to increase cash availability. Examine your financial structure and results. Align your corporate culture with your strategy. These themes are presented along with practices to deal with the recession once it arrives are the focus of this GBA Business Brief to help you prepare for and thrive during the next recession. 

recession, strategic plan, client relationship, financial structure, layoff, Capital Expenditures