There are very good reasons why we would choose not to spend time and effort pursuing a client or a project.GBA’s Business Practices Committee has prepared a comprehensive, simple to use, Go/No-Go checklist for your use.  The goal of the go/no go check list is to evaluate opportunities to see if they are the ones which will be beneficial for the firm currently and in the future. This checklist may be a tool you use to evaluate opportunities in new sectors, new clients, or a new line of service for your firm.