“Slipshod synonyms” are words that are used incorrectly in written and/or oral communication, from the belief they mean something that other words mean. One of the most common of these shows up only in writing: it’s, when used to indicate the possessive form of it; i.e., “It's bark is worse than it’s bite.” In fact, it’s is a contraction that means “it is”. The possessive form if it is its, meaning that only “Its bark is worse than its bite” is correct.

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