Many associations and societies are worthy of support. Which should your geoprofessional firm choose? This GBA Best Practices monograph provides guidance, suggesting that firms should only support those groups that provide a return on their investment of time and money. This applies to all levels of firm personnel, for purposes of brand identity and marketing, and to younger staff who can also learn valuable leadership lessons. Strategic association involvement also benefits the organizations that a firm selects, because the firm’s representatives do far more than attend meetings and pay dues.

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